Hurrah! It’s Saturday!
Which means it’s time for a giant penis.
I present: the massive dong advert. Honestly, go and have a look. It’s kind of safe for work, in that there’s nothing nefarious or rude about it. In fact, the worst part about it is the slightly unsettling, perfectly round “veg” that precede the “meat” in a jiggling, joggling, nightmaresque manner.
And the message?
It’s very worthy, because apparently the message about STDs has lost its power over the years. Especially among the older generation, apparently. I read an article a while ago about how syphilis is on the increase in the UK – which is pretty grim. Have you ever seen what syphilis can do to a body? It’s horrifying.
Anyway, anything that gets the message out there is a good thing, and this particular message ain’t gonna get lost or forgotten in a hurry.
Go and stock up on condoms. Buy a big pile of them for your kids (and maybe your parents!) and sprinkle them around the place.
And show everyone this advert, if for no other reason than to laugh at the look of horrified fascination on their faces.
If you want to get people’s attention in an information-crazy world, you don’t have to wear a giant penis outfit, but it sure does help. If it’s on-message, of course.
Speaking of standing out, chapter 4 of my book, Business For Superheroes, which is all about premium pricing, will show you how best to position yourself to stand out from a sea of other business owners.
Head on over to my website and grab yourself a copy here, and start running the business you want.
Have a most splendid weekend.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Do you have a fixed mindset? Or a growth mindset? Find out in Business For Superheroes.