Why running a business is like a trapeze class


I think that is the best way to describe how I feel today. 

Sometimes you need someone to guide you and catch you when you fall. My book will do just that,

Sometimes you need someone to guide you and catch you when you fall. My book will do just that,

My feet are bashed about and dented, the backs of my knees are red raw, the fronts of my thighs are covered in bruises, and my right wrist is black and blue.

Plus, I can’t really raise my arms above my head.

All in the name of fun: yesterday, I spent four hours at a doubles trapeze workshop working on new moves and new skills. We learned a ton of new stuff, not least of which is that I’m much stronger than I thought I was.

I also learned that when I thought I was completely knackered, when I just wanted to go home and crawl into a hot bath and drink a beer, when I was so tired I was shaking… that’s when I can pull some of the best stuff out of my bag of tricks and energy.

Same for all the other cool trapeze monkeys there yesterday. It’s a real team thing, not just because it’s doubles and you have a partner, but because everyone’s really encouraging and willing to help. They catch you when you fall, you know?

Bit like my book, Business For Superheroes, really. It helps support your in your business ventures by showing you the best way to grow and find new customers.

And there’s enough arse-kicking in there to make sure people get stuff done. Because most people know enough to get started… it’s taking action on it that’s the problem.

If you want to stop the feast and famine and start generating high-quality leads that’ll grow your business predictably (and you must be if you’re reading this), then buy a copy of my book, here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS There was a photographer at the trapeze masterclass yesterday. As soon as the photos surface, I’ll share a few with you. We did some cool stuff. In the meantime, though, you could stretch your business skills by reading Business For Superheroes.

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