I read something over the weekend. I can’t remember what it was, or where I read it… but it got me thinking.
You can’t take responsibility for other people’s results.
I see fledgling copywriters worrying about this a lot; hell, I used to worry about this a lot. I still do, in fact. But it’s a needless worry.
Because you can only give people your best and point them in the right direction. If they don’t take action on your best, that’s not your fault.
See, I’ve got this course: Write & Publish Your Book in Just 90 Days. It’s a whopping great big pile of value of a course – about as step-by-step as you can get. And it’s no “churn out a pile of regurgitated fluff” nonsense either – I’ve seen plenty of “goo-roos” claiming business owners can and should regurgitate a pile of shite and put it out there.
That’s not what my course is about. It’s a full-on, boobs-out (metaphorically speaking), gritty guide to scooping your best knowledge out of your brain and splattering it onto a page – then using it to grow your business.
And it’s growing all the time. If one of my students finds something I’ve not seen, I’ll create a video and add it into the course.
I really, really, REALLY want my budding authors to write the best book they can, and use it well, and get the same results – hell, I want them to get better results! – that I’m getting. But that’s not my responsibility.
Same with you. Your best products, your best service, your best you: all you can do is your best for people. You can’t force them to use what you’re giving or selling. You can’t guarantee their results, because there are too many other factors at play.
That goes for most products and services, I reckon. Particularly if you’re in the marketing, design, personal growth, or training fields.
So stop stressing about it.
Create amazing products and services. Keep improving them (because there’s no such thing as “perfect”). And stop taking responsibility for other people’s results because you can’t control them.
I’m not saying abdicate all responsbility for everything. But I am saying that if, in all honesty and good faith, you’ve done the best you can and given all the guidance and help you can, and your customer doesn’t keep up their end: that ain’t down to you, toots.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS If you’re ready and keen to write your book but need some guidance, my course is perfect for you. Sign up here.