Je m’appelle Francine Christophe. Voilà: c’est mon étoile

1933 was the year Hitler took power.

In 1941, he gave children all over France a gold star…

Open book, figure sat reading underneath a tree with butterflies flying out of the book - all made out of the pages of the larger book.

The way to make your business stand out is to engage your customers with stories.

And from there, I’ll let Francine Christophe take over because it’s her story, not mine.

Watch her here.

Not just because it’s important and because it’s fascinating and because she’s earned her five minutes, but because I want to show you how very powerful storytelling in your business is.

Everyone has an interesting story; everyone.

Francine’s story is remarkable, but she isn’t; not really. She wasn’t a Disney princess. She wasn’t royalty, or a child prodigy. She was just a young French-Jewish girl who grew up in the most awful circumstances and came out relatively unscathed, with dignity. And that’s my point: we all have a story to tell and they can all be fascinating.

I bet you’re moved by Francine’s video; I don’t see how most people could fail to be moved.

Next time you’re writing a marketing piece for your business, watch Francine’s video again, then again. Listen to how she hooks you, builds her story, draws you in, and makes you feel. She was selling an emotional payoff, and I bought it with my precious time – time that everyone is scrambling for.

Every time you read a story or watch a film that grabs you, study it. Because they’ve sold to you, no question about it, and you’ve bought: hook, line, and sinker.

And if you enjoyed that film or story, you were bought gladly.

That’s how you need to market your business. So you’re not selling to people; but so they’re buying from you, gladly.

I can help you do that, you know.  You can help me to help you by buying a copy of my book, Business For Superheroes here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.


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