Why change is big and scary and hairy and you don’t want to do it

Revolution (ˌrɛvəˈluːʃən)


Dark splash and ripple in water

Change is scary but if you make one small step, the effects will easily ripple outwards.

1. a sudden, radical, or complete change

2. a fundamental change in political organisation, especially the overthrow or renunciation of one government or ruler and the substitution of another by the governed

3. activity or movement designed to effect fundamental changes in the socioeconomic situation

4. a fundamental change in the way of thinking about or visualising something: a change of paradigm

5. a changeover in use or preference especially in technology

When most people think about the word “revolution”, Marie Antoinette and burning French cities and guillotines come to mind. Or explosions in China. Or mass riots and violence in Russia.

What I’m getting at is that “revolution” conjures up radical, often messy or violent, change.

Which is why, I think, that folks like me find it so tough to get business owners to “revolutionise” the way they run their businesses. When we talk about making a change, business owners see it as a big, hairy, scary, yeti of a thing – which is only natural, because as a species we humans don’t like change.

It’s scary. It’s difficult. It’s different.

But here’s the thing: there’s another definition of “revolution”, a gentler and kinder definition.

A cycle of successive events or changes.

Which can and often does lead to a fundamental change in thinking…

But this way is much less scary. Much less hairy. Much less yeti-like.

Start with one thing. One small thing. Change that. Realise it’s not so scary or difficult after all and that actually, it’s exciting… and you start to see good results. So, change isn’t so bad after all!

Then you choose something else to work on, to change. Another small thing. And you change that… and it’s exciting, and you start to see good results.

And none of it is massive, earth-shaking, universe-rocking revolution. It’s not violent or messy. It’s the natural cycle of things, moving on, evolving, getting better – because if we’re not changing, gently, carefully, we’re just sitting in our rut growing weeds.

Ain’t nobody got time to grow weeds.

So, it’s time for a change. Just a little one. Maybe just a tiny shift in thinking. “Today, I shall start from my customers’ point of view. I shall take the time to build an ideal customer avatar and find out as much as I can about them, so I can better help them solve their problems.”

Go do it. You might be surprised.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I had to go through this gentle revolution, too. My story started with a giant, hairy, yeti-esque upheaval… but my journey as a business owner has been a series of gentle revolutions. That’s exactly what I talk about in my book, Business For Superheroes. Buy a copy here: you’ll get a great insight into how my yeti-free mind works and a whole banana-bunch of great ideas to help you grow your business.

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