“I’m struggling to believe in myself”

So, what is your biggest challenge at the moment. The single biggest thing, not the shopping list of stuff we all have going on. 

Regret nothing, live your life to the fullest....and buy a copy of Business For Superheroes here.

Sometimes you’ve got to swallow your fear and do it anyway. Don’t let yourself be paralysed by your struggle with self-belief.

Yinka told me the other day that she was: “Struggling to believe in myself and start what I know I should…”

Yep, been there. Am there, in fact, because I’ve got a plan to do something in October, and I’m wobbling. But back to your stuff, because I bet this is something that’s been on your mind before, this struggle with self-belief.

There’s no easy answer, either, unfortunately. I could blow smoke up your arse and tell you everything will be lovely and rainbows and full of unicorn farts and glitter… but that wouldn’t be true.

Yinka knows the answer, just as well as you and I do, I suspect: JFDI.

Sometimes, if you wait for the self-belief to come along, you’ll never start anything. Sometimes, you have to do it anyway, despite the fact you’re unsure about yourself. In Yinka’s case (and I can say this because she’s a friend) her lack of self-belief is completely unfounded. And in almost every case of this self-belief struggle I’ve ever seen in business owners, the same is true.

It’s all in your head.

You are enough. You are good enough. You are an expert at what you do. The thing is, though, these are just words on a page. Just smoke and mirrors. I can’t give you self-belief any more than I can give you a pet unicorn. That comes from within, from you.

And hey! Guess what? There’s a simple way to get it. Not easy, you understand, but simple….

Do the thing that scares you. Start it. Now. Today.

“But it might fail!”

Yep, it might fail. Guess what? When I first started my Inner Circle, it failed. My first iteration was a flop. I had to cancel it. It was humiliating… except it wasn’t, not really, because the only person who was bothered was me. I picked myself up and started again. I learned from what had gone wrong the first time, then did it better the second time.

And it paid off, too, because now I’ve got a solid group of Members who are doing amazing things. I’m so proud to know them. Would this group of people be doing amazing stuff if I’d just given up back then? Maybe, yeah. Hell, I’m just the one giving them a push.

But I’d be worse off if I hadn’t tried again. I wasn’t sure I was good enough. Or even just enough.

Over the years, though, I’ve developed some serious unfuckwithability and I’ve decided that setbacks are just that: setbacks. Not failures.

So, if self-belief has been your problem, hear this: there’s no easy way out of it. It’s hard. I suffer from it all the time. The secret is to JFDI anyway. And if you need a large gin and tonic to grease the wheels before you press the metaphorical go-button, there’s no shame in that.

What have you been putting off? What is scaring you?


J. F. D. I.

You can start by buying my book, Business For Superheroes and putting what you learn into practice. Grab a copy here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS If you want to send me your biggest challenge yesterday, you can, you know. In fact, I’d love it if you did. I will answer every one in these emails because I know for a fact that you’re not alone in your suffering. Yinka’s biggest challenge is my biggest challenge right now. It sucks… but it also spurs you on to greatness. Do what you need to, buy a copy of my book.


0 comments… add one

Leave a Comment