Build relationships —> Grow profits —> Face-splitting grins

The other morning I delivered a “how to write a compelling business case” workshop for the council. Which I’m pretty sure went well, according to the comments I got. And the lovely LinkedIn message I received. And the assertion that a couple of people were going to go back to their desks and do some rewriting right then. 

Smiling Coffee

We business owners need to believe in ourselves. The work we do has a big impact on our customers.

Hurrah! Action is what I like. And seeing lightbulbs go on as people discover a different – better – way to do things.

Then a lovely lady produced a copy of my book and asked me to sign it for her. Can you imagine how delighted I was? Face-splitting grins all round.

And after that something even more lovely happened: a lady who was on one of my communications workshops at the council last year asked if could have a cuppa with her after the workshop. No problem; we’d finished a little early.

So for a cuppa we went… and she told me why she wanted to meet me. Because they want everyone in the council to take on board a new strategy and she knows people don’t read boring corporate documents. After our session last year, she came up with something better: interactive training that’s fun to do and will help people understand why this new thing is going down and why they need to take it on board.

And she wants my help. Because she knows, likes, and trusts me.

I was really chuffed, obviously – it’s the power of building relationships at work – but that’s not what really delighted me.

When I thanked her for thinking of me, just before I left (promising to look at it and my schedule and see if I could fit it in) she smiled and said simply: “You changed my life. I think about everything differently now.”

I gotta tell you, that hit me right in the feelings. For real.

I’m telling you this because I want you to listen and listen up good: we have no idea of the true impact we have on other people.

We don’t. And because of that, partly, we don’t believe in ourselves (boy don’t we believe in ourselves).

I know this from the replies I’ve had over the past few days asking what your biggest, hairiest challenge is. So I’m here to tell you, right now, that you are changing people’s lives for the better. All the time.

You probably don’t know it, because it’s not the kind of thing people fling out there. Especially if we’re British, dontcherknow. But you are.

Trust me.

Every now and then, someone will tell you that.

Today, that someone is me.

I’m not lying. I don’t do that. I fall over, often, and I fuck things up with alarming regularity… but I’m not lying to you about this.

It is truth. You are enough.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS That’s enough of that touchy-feely nonsense.

Want even more truthyness? Buy yourself a copy of my bookBusiness For Superheroes. I’ll give you all the truth you can stand, but it’ll be profitable truth. Check it out here.


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