“Time”, “Overwhelm”, “Procrastination” — that’s not the real problem

Right, after my venture the other day outside into the world of Other People, I’m back on track. Albeit late, again. 

Colour drawing of an archery target and red-tipped arrow in the bullseye

Focus on one thing at a time and it will be much easier to reach your goals.

Today, I’m going to share a few more challenges people sent me after my email earlier this week. Remember when I asked what your single biggest challenge was?

I’m sharing three today because to be honest, they’re all the same challenge really. I’ll explain why in a moment. First, though, Sarah (one of my Inner Circle Members) said this:

“Here’s my one thing:

“Trying to stretch my time. My working hours are pretty much 9.00-14.30 Monday to Friday (fixed around school run) and invariably I work some evenings when I have a lot of work on. I’ve tried getting up early to get a couple of hours extra but usually my 4 year old joins me pretty soon – work plans scuppered – Maybe I should persist and try it out for a month or so before giving up?

“Part of me thinks I’ve just got to suck it up, carry on the same and in a few years life will be different. Part of me thinks ‘sod it, I want to do everything NOW!’ and now is more appealing because then in a few years we can all enjoy the fruits of the work I do now… bah!

“It has been great to get an accountability buddy – Mike – because it means my marketing is getting more of a look in now. My 28 ways for my email marketing series are outlined, this week I’m writing the first four emails :)”

First thing first: there will always be something in the way of getting stuff done – and I know it’s harder when you have kids, but you do just have to make that time and protect it. You deserve that time. But Sarah’s got this, I know she has. And the accountability will definitely help.

Then Julian (one of my Write & Publish Your Book in 90 Days students) said:

“Total overwhelm at the number of things I’m doing each day!”

Yep, I know how that feels… and you probably do too, right?

And then, Ray said:

“Hey Vicky, My biggest challenge is finding enough hours in the day to do the work I want to do.  Running 3 businesses at the moment. However, getting up 2 hours early, and taking a cold shower has certainly helped. :-)”

Finally, Abby replied with:

“Hi Vicky,  The one thing I reeeeally struggle with is discipline. I have these big grand ideas and then I excitedly get started, but never seem to finish them.

“I think maybe I try and take on too much? I am a ‘go big or go home’ kind of girl, and I think I overwhelm myself by trying to go big on EVERYTHING ALL AT ONCE, then I find it impossible to finish stuff.

“I’d like to be able to keep disciplined and stay focused, even when I don’t really feel like doing it. So I can look back and say, look at all the goals I smashed and stuff I achieved. Instead I’m always like, well, I’ve got all these goals floating about, but I don’t feel I can say I’ve accomplished them yet.

“I’m also a procrastinator. Which doesn’t help. (I’m supposed to be working right now). Gah!”

I could say soooooo much about each of these, and I probably will do in future emails.

But for today, the biggest problem each of these lovely people faces isn’t “not enough time” or “discipline” or anything else. It’s just one, simple thing.


When you focus on the one thing, you get clarity. Believe me, I know. I understand the overwhelm, the not-enough-time, the lack of discipline and procrastination. But do you know what? When you identify that one thing you should focus on now, to the exclusion of all else, those other problems go away.

So, here’s your thing for today. What is your goal? What will get you closest to it? Focus on that. The other stuff will wait.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS This problem – focus, clarity, and getting more done – is one of the main reasons I wrote my book, Business For Superheroes. This challenge is universal to business owners and it’s something we all struggle with. I’ve spent the past week faffing with stuff I shouldn’t be – and at the weekend I’m making a focused plan because I’ve wasted time.

If this is something you’re struggling with, my book can help you – if you do the work.  You can  get a copy here if you’re ready to work smarter.

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