This week I’ve written a few emails about lack of time, overwhelm, and distraction because that’s what people wrote and told me they were struggling with.
But, as with many challenges, it wasn’t the time, overwhelm, and distraction that were the real problem. They were just the symptoms.
The real problem, in almost all (if not all) cases is focus.
If you’re not focused, you got no clarity – and without clarity, everything is random, crazy, overwhelming, and impossible to deal with effectively.
Take Ray, who replied to one of my emails last week and said:
“My biggest challenge is finding enough hours in the day to do the work I want to do. Running 3 businesses at the moment.”
Then, after my “focus” email, he replied with this:
“So here is what I did today after reading your email:
“1) Put up a big sheet of paper above my PC with the one Major task to do today.
“All other distractions chucked off the desk. Thanks for the encouragement! You rock.”
Well, I do, but Ray’s the one who took the action. I just prodded him. But wait! There’s more – because I’m not satisfied with just a Doing. I wanted to know what Happened. And he said…
“Yes, made great progress ignoring all else today, other than the occasional break for a walk with our dog Maya, coffee and lunch.
“We just did a soft launch of our new shopify platform for khanscope website, and some pricing fuck ups bigtime. A headache now, but powerful engine once I get it sorted out.”
Indeed. Nice one, Ray.
Part of the problem is that we spend far too much time on stuff that either isn’t important, or that somebody else should be doing for us. For me, for a long time, I was struggling with PPC (pay per click) for lead generation. I wanted to understand it, which is important… but I was also trying to do it. And whilst I understand enough to know what I’m doing, the actual mechanics of the thing are very complicated and really fucking boring.
I discovered I just don’t enjoy that level of detail of testing, tweaking, messing with results, keeping on top of all the ads and the figures.
So I outsourced it.
Now, I’ve got a steady stream of high-quality leads coming in, which is improving all the time because I’m not messing around with it. Ben at Digital Magnet is running my ads, and he’s the expert.
I can promise you that outsourcing is the way forward, Take something off your plate and focus on the stuff that will bring you closer to your goals.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Want something else to help you focus? My book is full of useful tips on how to get more done. Buy your copy here.