Do you ever hear that old chestnut about how men are crap at multitasking and women are great at multitasking?
It’s utter bobbins. Humans are crap at multitasking. In fact, there’s no such thing: your brain can only focus on one thing at once. When you think you’re doing two or even three things at once, what’s actually happening is your brain is flitting from one thing to the other and doing none of them well.
Which is why it’s so dangerous to carry on a phone conversation while you’re driving. Yes, even a hands-free phone conversation, because if it’s anything more than idle chit-chat, anything that needs concentration, you’ll be doing that rather than focusing on the road.
Same in business.
If you’re always trying to do two or three things at once, you’re doing nothing of use. I used to do it – get so overwhelmed with things to do that I’d be attempting several things at once, and it’d take me ages and a pounding headache to get any of them done. Now, when I get overwhelmed, I make a list and prioritise it. Then I tackle one thing at a time.
You owe it to yourself and your business and the people you’re driving mad around you (yes you are, according to my husband) to focus.
Multitasking is a mythical creature, much like the unicorn. You might have a zillion thoughts flitting around, but you can only do one thing at a time.
This is the first thing I start off with in my book, Business For Superheroes: getting more shizzle done, and getting it done with less stress.
Buy yourself a copy here and be the super-cool polygon of your choice.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.