In which we nearly burn The Dingle to the ground…

A good house move should always begin with a small, uncontrolled fire in your front room, I believe. Followed by a trip to B&Q to buy a fire extinguisher and some smoke alarms. 

Close-up of a coal fire burning in a grate.

Businesses are like fires, you need to learn how to grow them in a controlled manner.

We had the Rayburn serviced on Friday, and it’s a bloody good job we did. We were going to light it and get it going, then get it serviced… and I think if we’d done that we’d have had the fire brigade out. Seriously.

“Can you show us how to light it, please? We’re total townies and we have no idea how to use it.”

“Sure thing,” said Rayburn Bob. “You just stick a match in this hole here to light the cooker side, and this hole here to light the boiler side.”

“Great!” says I.

“Oh, I don’t like the look of that,” says Rayburn Bob, as liquid fire starts dripping in the lighting cavity. “I don’t like the look of that at all.”

At which point, he gets up and runs. Joe and I look at each other in mild panic, as we’re poised to take a photograph of the Rayburn being lit for the first time. But it’s okay – our man comes running back in with a towel, which he flings at me and barks: “Get that wet now!”

Then fires a fire extinguisher into the now alarmingly flamey cavity.


Rayburn Bob starts packing up his stuff. “You can’t use that, I’m afraid. It’s been leaking oil into the insulation and it needs stripping and reinsulating.”

“Is that something you can do for us?” we ask?

“No, not me, I’m afraid. I’ll give you a couple of names though. And you’re probably looking at about £1,000.”

Sadfaces all around. We’re going to do some research and find out if this is something we can attempt ourselves, or if we’re likely to destroy the village. I’m all in for learning new skills though, so watch this space.

Top safety tip kids: always get your oil-fired stoves serviced before using them for the first time, if your house has been empty for the better part of two years…


Talking of top tips, you should buy a copy of my book, Business For Superheroes. It’s pretty good apparently: An awesome book. Vicky speaks from the heart and this book is packed with actionable business information. Grab a copy here.

Cheers ears 🙂



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Had an email from one of my Inner Circle Members a few days ago, about mountains. I’ll tell you all about it tomorrow, because it’s totally relevant to what I’m always saying about positioning…

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