I had an email from Tania, one of my Inner Circle Members, a few days ago and it made me smile because it’s true. She said:
“There’s always plenty of room at the top of the mountain – it’s the lower slopes that are always crowded!”
The lower slopes are crowded because it’s easy down there. It doesn’t require any real effort to potter around in the foothills. And there’s nothing wrong with that; you makes you choices and that’s fine and dandy.
But while you’re free to make any choice you like, you can’t escape the consequences of that choice… and the consequences of footling around on the lower slopes are that it’s more difficult to choose the lifestyle you want. You can’t escape your business easily to travel or spend time with family. And you’re scrabbling around fighting for the lower-class customers among all the other lower slope dwellers.
But up there at the summit, you’re practically alone in splendid isolation – with your pick of the absolute best clients out there. You can charge enough to pick and choose whom you work with, and when. You can design your business to serve you and your life, rather than your business being your life.
I don’t know about you, but that’s the way I prefer things to be.
I love what I do, but it’s not all I do. It’s a means to an end, ultimately, and that end is to live the life I want to live with Joe. I want to make a difference in the world. And we want to get The Dingle beautiful, then we want to travel some. And the only way we’ll be able to do that is when my business is doing what I need it to do to enable that.
And there ain’t no way I’m going to achieve this scrabbling around for the scraps at the bottom of the mountain, together with all the cut-price freelancers charging too little for their wares. Want to start working your way up the mountain with me? Buy my book, Business For Superheroes.
I guess what I’m saying here, is: do you want to be among the masses at the bottom of the mountain – or at the top, standing out from everyone else in your industry?
Yeah it’s uncomfortable. Yeah it’s a bit scary. But it’s so much more rewarding in every possible sense.
It gives you the freedom to choose what you want to do, when, and with whom. And that, mon ami, is priceless.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS As ever, it’s all about taking action. In this case, simply making a decision to change your mindset and positioning. And there’s no time like the present, as the Dalai Lama will demonstrate for you tomorrow…