If you’ve never mowed an enormous lawn with a motor mower, you’ve never lived.
When we bought The Dingle, the previous owners left the motor mower behind, which we were very grateful for because there’s an acre-and-a-half of woodland, orchard, and garden out there.
It didn’t work… but SuperJoe got out there on Tuesday and jump started it using his motorbike battery. At which point I got us both a beer and we took turns mowing our massively overgrown and massive lawn.
Too. Much. Fun.
Take a look at the big cheesy grin on Joe’s face and tell me you don’t want a go on a motor mower!
I tell ya – if you have a task to get done, and ordinarily it’d be dull, make it fun. It’s hands-down the best way to get shizzle done that you need to get done.
Do the same with your business and marketing tasks – and if you can’t make them fun, give them to someone else to do or they’ll just languish and become urgent. And nobody wants that.
Speaking of urgent: do you know the difference between important and urgent?
Here’s a quick and dirty definition: important is stuff that moves your business on, that services your clients and customers, and that moves you closer to your goals.
Urgent tends to be other people’s ridiculous crises and demands. Oh, and stuff you’ve left until the last minute because… reasons.
When you start something new, you tend to have a whole lot of urgent and important stuff to do. Like us in The Dingle at the moment: everything seems to be both urgent and important. That’ll change, of course, but it’s making for a fairly frantic few weeks.
Eventually, we’ll get on top of things and our list will consist of tasks listed in order of priority, all important, with a minimum of urgency.
Funnily enough, it’s the same way I run my business – and because of that, I’m not panicking about getting stuff done, despite the fact that I’ve no internet, no phone signal, and I’ve spent the last week and a half moving house.
A couple of years ago, though, I’d be spinning in panic and driving round at 3am trying to find wifi that worked so I get a whole bunch of urgent crap done.
The way I did it was simple: focus and clarity.
Focus and clarity.
What’s my next goal? What do I need to do to achieve it? What’s important?
Then scheduling my time to get it all done – including the “little” stuff, which I either do in plenty of time or outsource to someone else.
Feeling overwhelmed yourself? Don’t beat yourself up. Instead, take a deep breath then take an action: prioritise. Write your shizzle down. And because none of us can do all this alone, take a read of my book, Business For Superheroes. I’ve already been through all this, so I can give you the lowdown on how to approach your business.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Allowing things to spiral out of control isn’t just bad for your mental health (and it is bad for your mental health) – it can also lead to enraging your customers and clients. I’ve a story to tell you tomorrow. It’s not mine; it’s my mentor Jon’s. But it’s instructive and it’ll help you build a better business, hang onto your great customers, and make more cash – enabling you to live the life you want. Sound good? Ya. Also, very entertaining…