So, I said yesterday that I had a fab email from Ivan, who’s in my Small Business Superheroes Inner Circle. A testament to the power of JFDI:
I remember talking with you at the curry about targets and sales. I dug it out to see what I said then. £1.2 million I said.
Well i just did the numbers on last year in a little more detail and the turnover was £1.56 million for 2015-16.
Next year’s target shall be £2 million.
Cheers for everything
Ivan has thanked me there, and he’s more than welcome… but here’s the thing. All I did was give him the strategies and tactics and a kick up the arse. That’s easy. He did all the hard work and actually got on with it.
That’s the difference between Ivan and most other small business owners, right there.
It’s not (usually) a lack of knowledge; it’s a lack of action. Sometimes that’s down to not having the right knowledge, for sure. Sometimes it’s because business owners are plain lazy (but that’s not usually the case, in my experience – most business owners are extremely hard workers). Mostly, I’ve found, it’s fear.
Fear of failure. Fear of getting it wrong. Fear of looking stupid. Fear of wasting time and money.
I could tell you that it’s okay, that being afraid to do stuff is fine, but I’m not all unicorns and fluffy lollipops, as you know. My answer? Yeah, feel the fear. I feel it all the time.
But if you let it stop you from making changes in your business, changes that you know you need to make if you want your business to grow, then I have no sympathy at all. None.
Fear is healthy, until you let it stop you from taking action.
Because really, what’s the worst that’s gonna happen? You’ll do something that fails… and then learn from it and do better next time. You’ll get it wrong. So what? Will the world end? (No.)
Or you might feel daft. But here’s the thing: nobody else will laugh at you because nobody else will be paying attention.
And as for the time and money? It’s not wasted if it’s a learning experience. You can’t learn if you don’t do.
So… JFDI 🙂
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Some people are impossible to please, so don’t even bother trying… I’ve a tale for you tomorrow!