Why playtime is vital for business owners…

Did you play with LEGO as a child? Do you still play with LEGO now??

I used to love LEGO – still do – but I never really thought about the name. 

Picture of game dice.

Run your business so you can live the life you won’t. Don’t live to run your business.

The word LEGO is a portmanteau, created from blending the two Danish words “leg” and “godt”, meaning “play well”. Which is just about perfect for LEGO, wouldn’t you agree?

It’s also perfect for life. Because a life without play is a life half-lived, and as adults we need a little encouragement to just play.

When I were a lass, we played with LEGO and other toys, for sure… but we didn’t need them. Mostly, we’d be found making capes out of old bedsheets and building dens and treehouses over the Black Track near my mum and dad’s house in north Warwickshire. We’d make up our own games. I remember being a vampire for a while (one who’d acquired the ability to roam around in the daytime, obviously). I think that game came after watching a TV series called The Little Vampire (I think).

We played hide-and-seek. We explored – like proper exploring with charts and compasses and things.

We created amazing (and terrifying) ramps for bicycles and skateboards, and played on telegraph-pole bridges.

Sometimes I miss those days, because they were so simple.

But every now and then, I give the whole thing some real thought. My childhood was fabulous and I’m very lucky… but there’s no reason why life has be complicated. We adults complicate things enormously, indiscriminately, and largely without reason.

Everyone knows someone who seems to thrive on being a drama llama, right? I can’t be doing with that.

But I still overcomplicate everything.

Which is why, whenever I get the chance, I turn things into a game.

It’s really important to just be silly sometimes. Play. Make a den or a treehouse (which is totally on our Dingle list).

I reckon I’ve finally worked out why I run my business the way I do; in fact, why I run my own business at all: it’s so that I have time to play. My life is much less complicated now. Harder work, for sure; but fun work.

And I have more time to enjoy myself because I can make everything into a game if I want.

How ’bout you? Is your business affording you the freedom to play? Are you enjoying it? Really, honestly, if you’re totally level with yourself? It’s okay if you’re not.

I don’t always enjoy it. Sometimes I just want it to stop. But mostly, it’s ace… which didn’t happen overnight. It happened with the support of some great mentors and mentoring groups.

If you think your business could be doing better, treating you better, and working for you (rather than taking over) I’d like to help. That’s what I wrote my book, Business For Superheroes for, you see.

But it’s not for everyone, because this shit takes hard work. It requires you to learn the things, then DO the things. My results are not typical, because most freelancers will not do anything like the revenue I do. Not because they’re not as good as me; but because they’re not willing to do the things that need doing. It’s taken four years of bloody hard work to get to here, and I need to pull my finger out and work harder.

If you want to make a change and are willing to do the uncomfortable things, buy a copy of my book here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS We named the chickens! Amelia Egghart, because she was the “leaving the coop” pioneer. And she has a missing toe, so she’s an intrepid explorer, undaunted by challenges. And the other two are Granny Featherwax and Nanny Egg. Gold star if you understand the reference 🙂

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