“I love Hispanics!” The business lessons you can learn from rampant xenophobes

“Happy Cinco de Mayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics!”

Cartoon drawing of brain with worried expression and questions marks surrounding it

Understand how the human brain works and you’ll be able to persuade them to buy from you. But use your powers for good!

Guess who said that? (I guess it’s not a particularly difficult question, given the location…)

It cracked me up, though: the man who’s going to build a wall around Mexico to keep out those pesky Hispanics professing his love for Hispanics. And worse (apparently) claiming that taco bowls are Mexican.

Here’s something else he’s said about Mexicans:

“They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.”

The Donald is a serial liar, a misogynist, a rampant xenophobe, and he regularly incites violence. So why do I want you to pay close attention to who he is and what he’s doing? Good question. I’m not asking you to self-harm, like reading the Daily Mail, honest; I’m asking you to pay attention because he can help you to grow your business – if you let him.

He knows how to set himself apart from other politicians, how to persuade and the right language to use.

Shady stuff? Some of it, yeah. But it’s stuff you need to know, because you can and should be using it. Don’t worry though – it is possible to use Donald’s techniques ethically and you don’t have to hate random groups of people.

It’s simply a deep knowledge of how the human brain works, and why people buy. Just because The Trump uses his powers for evil, doesn’t mean you have to.

Want to know how to use these powers for good? Buy a copy of my book, Business For Superheroes here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS We were out until pretty late last night, and when I went to check on the chickens, I found another egg. Huzzah!

0 comments… add one

Leave a Comment