Fill your boots with royal bee-bread

“Who does not know the honey bee? Far and wide is its range; and it was as familiar and interesting to those in ancient times as it is in modern times.” 

Photo of a healthy breakfast. Fruit, juice etc.

A healthy business is like a healthy body – it needs a good environment and the right processes surrounding it.

In a hive, there was a queen. And attending on that queen were a dozen workers, among the many thousands of workers and drones in the bee city. That queen trundled around majestically, laying eggs – a single one only in each cell.

Left to their own devices, those eggs would hatch into bee-caterpillars, and in turn they would have become workers.

But if the hive builds them royal cells, and feeds them a very nutritious food called royal bee-bread, they emerge from their chrysalis as new queens – entirely different in form, power, and instincts, 9 days earlier than the drones.

You see, it’s not what they started as that’s important. It’s what they became through their environment and nurturing.

You read a lot of stuff about how you’re the average of the five people you spend the most time with. I have no idea if that’s true or not… but I do know that who you become depends very much on what you feed yourself with and the environment you choose to spend time in.

Your body is more likely to be healthy if you put good food and drink into it, and exercise regularly.

Your mind is more likely to be healthy if you make an effort to learn, to be aware of what’s going on, to look after yourself and others.

And your business is more likely to be healthy if you put the right systems, processes, and marketing in place. If you abandon the stuff that isn’t working and try something new. If you learn from and surround yourself with people who are doing stuff that is working for them, and will encourage you to do better, too.

That’s what my book, Business For Superheroes is for, and it works. Just ask people who’ve read it.

Buy yourself a copy here 🙂



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS The quote at the start of this email comes from a little book called Remarkable Insects. I found it in a second-hand bookshop in Hay-on-Wye a few years ago, and it’s one of my favourites. It was published by the Religious Tract Society in around 1842 by an unknown author. It is beautifully written and illustrated, and shows a gentle respect and gratitude for insects and all they do for the planet.

It was a hefty investment back when I bought it (I paid around £50 for it because I fell in love with it) but it was worth it. It has repaid me many times over, in knowledge and delights.

In the end, you’re investment minded or opportunity minded, I believe. Investors are willing to put in the work to get out their results. Are you? If you are, buy a copy of Business For Superheroes. You won’t regret it.


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