What are you reading at the moment?
I’ve always got at least two books on the go. One for business or personal development, and one for fun. And, of course, the fun one is also good for personal development.
I’m asking what you’re reading partly for selfish reasons (I’m always on the lookout for a great book recommendation) and partly because my friend Yinka reminded me of something.
Her dad always said, “Readers are leaders, always.”
He’s right, of course. It’s something I’ve always known, and something my own parents instilled in me. Although they never said the words Yinka’s dad said, they always encouraged me to read and quietly implied that I would be more successful — in life and in my chosen career — if
I read widely.
I did and I do.
Widely and avidly, and I’m so grateful to them for that.
The funny thing is, though, that successful people tend to read a lot. Take this list, for example (that I’ve shamelessly pinched from Yinka):
Oprah Winfrey, Barak Obama, Tony Robbins, Michael Hyatt, Dan Kennedy, Ariana Huffington, Sheryl Sandberg, Robin Sharma, Charlie Munger, Bill Gates, Warren Buffett… They all talk about the importance of reading and ofthinking through what they learn.
You might not like or agree with all the people on that list, but you can’t deny their success. Some run enormous companies, others run entire nations, but here’s the thing: they all make time to read.
Charlie Munger, Warren Buffett’s business partner, once said: “In my whole life, I have known no wise people who didn’t read all the time — none, zero.”
Same here (although obviously so far I’ve led a shorter life with fewer people in it!).
When somebody declares, with pride, that they never read I know we’re not going to gel. Because to me, that’s basking in ignorance and that’s unacceptable. We have so much opportunity to educate ourselves in every single field known and unknown, that there’s simply no excuse for ignorance today.
Reading allows you to stand on the shoulders of giants. It allows you to immerse yourself in a different world. It gets you thinking and there’s precious little of that done these days.
It’s too easy to see an amusing or emotion-provoking meme on Facebook and mindlessly share it, without thinking about what it means or even whether it’s true or not.
So, I ask you again: what are you reading? What is it making you think about? Hit up the comments and tell me.
Myself? I’m reading Daring Greatly by Brené Brown, and London by Edward Rutherford. I’m not far enough into Daring Greatly to give an opinion yet, but London is excellent.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Want to read something that’ll help you improve your business? I’m sure you do since you’re reading these blog posts! You can, and should, buy a copy of my book Business For Superheroes here.