It’s not the strangest email I’ve ever received, but it did make me chuckle.
Over the weekend, I got an email from a chap who’s presumably been on my email list for a while. That he opted into. And he said:
“Your e-mails are starting to annoy me, but on the positive side I think you have some great ideas ,
Please contact me on [phone number]
This is a great testimonial for me, and for emailing daily, really. Annoy your list into buying from you! And yeah — I do have some great ideas. Funnily enough, I do know what I’m talking about.
Thing is, though, either I genuinely am annoying him – in which case he should unsubscribe – or I’ve hit a nerve and it’s “triggered” him. In this case, I’d suggest that he should examine why he’s annoyed.
Because I’m on a bunch of email lists. If they start to become not-useful, I unsubscribe quietly because the writer doesn’t give a shit about my opinion. But if I read one that makes me angry or sad or annoyed, I’ll examine why that is.
What is it about me that made that particular message hurt? Because that’s what it is. And it’s usually something I’m either feeling guilty about or that I haven’t done, or that is annoying me about myself.
So here’s an example: the other day I was listening to someone talking about their success with webinars and I got really irritated. Not with them because what they’re doing is amazing! I got annoyed because it’s something I’ve been meaning to get into for ages and I haven’t yet – because I’ve had “better things to do”. (Read: I’ve been worried about it so I have made excuses and not done it.)
Here’s the thing: if something is bothering you, look at why it’s bothering you, then fix it. If it’s someone who doesn’t deserve your energy, ditch them! If it’s something within you, deal with it.
Here’s where I do take my own medicine. I’m annoyed enough with myself about several things I need to do now that I’m just biting the bloody bullet and getting on with it.
Speaking of getting on with it: why not buy yourself a copy of my book, Business For Superheroes, and start taking positive action in your business.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Back to the chuckle-worthy email – a mild insult and a compliment all in one – I won’t be calling anyone, because if he really has been reading my emails for a while, he’ll know I don’t randomly call people on spec. It’s a waste of everyone’s time, particularly mine. I don’t want or need any new private clients (although if something brilliantly fun came along I’d consider it).
My advice to you is the same: never just jump at someone’s whim because inevitably they’ll want to “pick your brains” (i.e. pick your pockets). At the very least, get them to tell you by email exactly what they want to talk about, then either charge a consultation fee (there are very good reasons to do this besides just getting paid for that initial time – it weeds out the tyre-kickers, for one) or use the call for your own ends.