Why you shouldn’t strive to be a success…

Over this beautiful sunny weekend, I’ve been thinking (uh-oh – steady there).

Wrapped present on a black background

Give people the gift of great value rather than just hunting for success.

See, this weekend we’ve had my parents, Joe’s parents, and my brother and his family visiting. It has been scorchio, it has been fabulous to see everyone together, and the weekend has been a great success.

Which got me pondering: success.

Success is awesome, in whatever shape it takes, and in whatever activity it happens…

But perhaps we all focus on it too much.

I don’t know.

What do you think?

I don’t mean that we shouldn’t want to be successful; not at all. I mean, we make success the end-goal, and I think perhaps that’s looking at things the wrong way. Bass-ackwards. Upside down.

Here’s what I think: Einstein was dead right.

“Strive not to be a success, but rather to be a value.”

Spot on.

I feel like over the past few weeks I’ve lost my way a little… or perhaps I’d never quite found it. But for the first time I think I’m heading in the right direction. I’m not 100% sure where it’s taking me yet, but I know where I want to visit along the way and that’s enough for now.

And one of the things I want, more than anything, is to be a value to this astonishing world of ours.

Which is why I wrote my book, Business For Superheroes. My Inner Circle is my core business, but that’s not for everyone and it’s not for people who struggle to find the monthly fee.

My book, though, gives you everything you need to get started and make a real difference to your business’s profitability. As long as you take action on what you read, like Jim…

“Hi Vicky

Just thought you should know i read most of your book over night day before yesterday and the last little bit this morning! I would have read it all in one go but my wife complained about the light being on at 4 am and maybe i needed sleep (how right she was).

Just wanted to say thank you as for once there are no gimmicks but simply understandable things that work. It obviously works as i bought your book and am as we speak designing a landing page and struggling with php code.



Then he followed up the next day with:

“After reading your book I made my first landing page and redid my website for my tattoo shop.

I read through what was needed ie the headline top right the white space and something that people could gain from joining.

Well there is only one way to describe the reaction. Amazing!

I have enclosed my email inbox with notifications from new sign ups. These have been coming in all night and I have had 86 people join in all since i put it up at 3:30 this afternoon and from that 48 of them are new contacts.

I gave them something to sign up for and boy did that work.

Thank you.”

The stuff I share works! Funny that 😉

Want your own copy? You can get one here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS If the weather is as beautiful where you are as it is here, today, I’d like you to do something. Go and find some trees, lie underneath them, and look up at the leaves. There are few things in this world more serene than leaves in the dappled sunshine.

And if you’ve got a copy of my book to read in that dappled place, too, all the better…

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