Why you don’t have to be the first, the best, the only one

Every now and then, I see something that blows my mind. Sometimes it’s something in nature. Other times it’s a discovery humanity has made. Yet other times, it’s the stuff that humans are capable of doing.

Countryside background, two hands exchanging a white flower

You don’t need to be original, just share your unique self with your customers.

Beautiful stuff.

Wondrous art.

Here’s the latest wonder.

A painting of Van Gogh’s Starry Night (one of my favourite paintings, incidentally)… but not just any painting. A painting on and in water; a technique I’ve not seen before, but one I love.

It seems somehow special, perhaps because it’s fleeting; there for a short time, then gone, leaving just the memory of its creation – which, to my mind, is even more special than the end result.

After all, we’ve all seen Starry Night… but most of us have never seen it like this before.

Rendered just that way, by that individual.

It’s not original; but there’s nothing else quite like it.

Your ideas may not be original… but that’s okay. Because they’re your ideas, with your unique take on the world.

It’s not the idea that’s important; it’s your experience of it.

I’m not the only copywriter to have accidentally started a business, wrestled with some mental health issues, struggled along, and started to become successful. But I’m the only one who’s experienced it exactly this way. Your issues may not be unique, but they’re unique to you. If you share them, you’ll show others like you how you dealt with them, and that they can do it too.

That’s why I do this thing I do.

Why do you do the thing you do? And are you sharing enough of yourself?

I suspect you’re not. So may I respectfully suggest you start? If you’re not sure how, you’ll want to grab a copy of my book, Business For Superheroes.  You’ll see how I do it plus get some real, honest business advice. Just make sure you take action!

Get yourself a copy here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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