Why a little pain is worth it in the end…

What have you been beating yourself up about lately? 

Yellow/green frog in a pebble-filled pool

Eat the frog first – tackle the least pleasant task straight away.

I only ask because this week I’ve really struggled to get out of bed as early as I’d normally like to. Which used to be 5am, but that didn’t work for me – so now it’s 6am.

Today, I’d made poached eggs on toast for me and Joe by 7am, but until today…

I’d just been trouting in bed until late. Then feeling like I’d wasted the morning, and following that up with some self-flagellation.

Of course, the simple solution to this problem is to go to bed earlier – which I did last night. It was still daylight. Reminded me of when I used to be little, and I’d sulk in bed because mum and dad wouldn’t let me stay up. Which was fair enough, only it was still light and I could still hear the big kids playing outside, and there was, trapped inside.

On the outside of things. So to speak.

Back then, I didn’t have the power to control my own destiny. After all, bedtime is bedtime.

Now, though, it’s not about staying up late; I don’t value that. What I value is the quiet time in the mornings. Time to make a proper breakfast, to wander around the garden with a cup of tea and say good morning to the chickenators. To write my daily email in plenty of time, then spend two hours working on my own business goals before I start on my client work.

That’s why I beat myself up when I fail to get up early, because I know how great I feel and how much I get done when I’m up early.

Sometimes you just need to remind yourself why you endure a short period of unpleasantness (getting out of bed) in order to feel really good for the rest of the day.

Same with a lot of other stuff in business: eat the frog first. The unpleasant task is never as unpleasant as you think it’s going to be anyway, and once it’s done – it’s time to do the funner stuff.

But do you know which frog to eat? What your goals are? And what your priorities should be to make sure you reach them?

It’s the first thing I’ll get you to do in my book, Business For SuperheroesWhat’s your why?

Fancy grabbing a copy?



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Here’s what Julia King has to say about my book:

‘Business for Superheroes’ is a perfect introduction to giving yourself a plan of action for,
a) getting the clients you want for your business through adept marketing, and
b) building confidence in your own ability to be successful as a business owner.
In a massive (and sometimes quite daunting) tidal wave of possibilities, the advice and strategy on marketing in ‘Business for Superheroes’ really helped me clarify what I want for my business, and furthermore, how to get it. Give it a whirl: you won’t regret it.

If you want to grow your business (and you wouldn’t be reading this if you didn’t), come buy a copy of Business For Superheroes.

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