Why everybody needs a Phil

I’m feeling fairly smug this morning because last night I went for a run. The day after walking 26 miles. 

Black and white photo of young woman leading someone by the hand

Running a business can be lonely. We all need support and guidance sometimes.

Well, I say run… it was more like a little toddle down the road and back. Just two miles. Which was surprisingly unpainful and I think was pretty good for getting everything moving again really.

Because there’s nothing like inertia to stop you making progress. But get up some momentum, and you can be practically unstoppable.

Anyway, that’s not what I wanted to write about today.

Today, I wanted to point out that our Ridgeway team wasn’t just walkers. It wasn’t just sheer willpower that got the job done (although it was willpower alone that got me through the last three miles or so).

We had five walkers, and one support car dude. My friend Jenn’s husband Phil. He was a total superstar and he keeps downplaying the massive impact he had on our morale and welfare. Never, ever underestimate the value of quiet support in the background.

He stayed up all night, driving from checkpoint to checkpoint, with a car loaded with hot tea and coffee, water, sammiches, and general goodies. He bustled around fetching and carrying when we were all drooping with weariness.

He told us tall tales of folks that passed through before and after us.

And he cheered us on as we stumbled through the gates at the end.

But perhaps best of all, he didn’t chill out when we all collapsed in a little heap in the picnic area he set up for us; no. He fetched fleeces and shoes and drinks and pretty much anything we wanted from the car because none of us could really move by that point (except Alia who was motivated by free stuff from the marquee).

We genuinely couldn’t have done it with Phil.

Everyone needs a Phil.

Particularly when you run your own business, because it’s a lonely old business, running a business.

You know what I’m talking about, right? The nailbiting moments when you’re not sure if you’re going to be able to pay the bills because that invoice hasn’t been paid yet. The midnight worries about whether you’ve done a good enough job for a client.

Not knowing where to start – or how to start – your marketing.

Having to decide where to invest your money so that it has the best chance of bringing you new business.

Yep: been there. Still there, really, because although the feast and famine stress disappears, the loneliness of running your own business never really goes away. There are very few people who understand, you see.

I wouldn’t have got where I am today, and I wouldn’t be going where I’m going, without my support car drivers. And I want to pay that forward, which is why I wrote my book, Business For Superheroes. Grab yourself a copy here and I’ll help you on your business journey.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I’ve got a really funny story for you tomorrow. It’s not my story, but I have permission to tell it. It contains firemen…

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