I woke up to the news a few weeks ago that 51.9% of my fellow Brits voted to leave the EU. I’m still utterly shocked, and genuinely sad. I believe this is a massive step backwards for our country and for the world.
And I’m worried that the vitriol and hatred of the past few weeks – on both sides – is going to continue. I hope I’m wrong about that, because now we all have to live with and work with what we’re left with.
One of the things that bothered me most about the referendum is all the drum banging about “what’s best for Britain!” That’s important; of course it is. But it’s not the only thing. We live in a wider world and I want what’s best for the world, not just my little patch of it. Pulling away from everyone else is not going to improve anything. The EU isn’t perfect – nothing is – but you don’t improve things by throwing them away.
And the idea that people like David Cameron, Boris Johnson, Jeremy Corbyn, and Nigel Farage can ride roughshod over everything with no checks and balances from the EU horrifies me. (That’s not the same as not having the power to govern ourselves, by the way.)
But all that is beside the point.
Because here’s the thing: this referendum and the result is an illustration of how disillusioned the (slight) majority of people are in the UK. How they want change. That’s important and it should be acknowledged. Hell, it has been acknowledged. But I can’t help wondering who’s going to get the blame next.
We can’t always choose what happens to us, but we do choose how we react to it and what our future is. The future is uncertain now, but make no mistake: your success or failure is in your hands; nobody else’s.
So is mine.
I choose my own path and my success is down to me and my decisions – and a healthy dose of luck. But we create opportunities for luck and then we grab them with both hands. We do the scary thing and take the risk.
And I’d rather do it with the wider world and that wealth of experience and knowledge and different opinions.
And I definitely don’t want to fall out with any friends and family over this issue.
Because we have far more in common than not.
So, regardless of the outcome yesterday, and regardless of what’s to come, I really hope we can all work together and stop bloody arguing. It’s like Fawlty Towers here right now.
Vaguely political message ends.
Marketing message begins:
How are you going to work towards your success? Don’t leave it to politicians and talking heads to decide your business’s future. It’s up to you – and you don’t have to do it alone. I’ve written a book to help you pave your way through the tricky business of business, and to help you avoid the same pitfalls I fell into! You can grab a copy here.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Yesterday I asked when the best time to sell stuff to people was, and I had a good answer from Nicky, one of my Inner Circle Superheroes:
Well my answer is in November/December in the run-up to Christmas and New Year. Clients literally throw money at me!
But I know that’s not your answer. So I’ll go with probably shortly after they have received something lovely through the post from you.”
That’s not what I was going to say, but it’s a cool answer nonetheless – Nicky knows when her clients spend the most, which is really useful information. Do you know when your clients spend most? Put the effort in then – but remember to keep marketing all through the year. Don’t assume that the busy time is the only time worth bothering about.
And it’s always good to send people interesting and lovely stuff through the post, for sure.
But my answer is: the best time to sell somebody something is when they’ve just spent money with you. There’s no hotter prospect. I’ll tell you a story about that tomorrow.