Better than sticking pins in your eyes: official

Well, it wasn’t as bad as sticking pins in my eyes.

Person standing on edge of a rocky outcrop looking out at the view of mountains

Sometimes you need to feel the fear and then do it anyway.

I thought it would be, because my previous experiences were awful… but I actually (whisper this) quite enjoyed it.

Yep: last night, I went…


I hate networking.

But Todd finally dragged my sorry arse along – after I’d left the county – and I actually turned up. The fact there was a magician there performing for some of the evening helped (I bloody love magic shows) but I did genuinely enjoy myself.

I met some interesting people, who were just as interested in me as in talking about what they do – and that was the key. Networking I’ve been to before has consisted of hating people who are clearly only waiting until you’ve finished speaking so they can bore you with their sales pitch and assault you with their business cards.

4N isn’t like that.

You get a 40 second slot to introduce yourself, then a bunch of stuff happens. The thing is, though, most people start with their name and what they do and it all blurs into one… I’m going to do my next podcast on what I learned at 4N, and I’ve just decided to create a new training to show you how to be fascinating to people in under a minute.

No mean feat, and one most people struggle with. Because it’s hard. And scary.

But it can be done.

So watch this space.

In the meantime, though, why not grab a copy of my bookBusiness For Superheroes and start doing the scary stuff you need to do to move your business forward. It’s worth it, I promise.




Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I can’t believe I went networking. And enjoyed it. I’m a little traumatised. But also really chuffed, because while everyone else had business cards, I don’t really do business cards so guess what I had instead?

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