If you have something important to say, isn’t the most important thing of all that your message gets heard?
And not just heard, but understood?
I’d say so.
Which means you need to consider whom you’re talking to. So many organisations struggle with this, because they’re mired down by this incorrect idea that to do business, you have to be “professional”. Whatever that means.
Usually, it means being boring and bland and alienating your audience (at best) or being totally ignored (at worst, and which is what usually happens).
Instead, how about being a little brave?
I found a great example of being brave and putting the message above the delivery – on Buzzfeed a few days ago.
Take a look here.
Getting young people to register to vote is way more difficult than it should be – and giving them a stuffy and serious speech about how it important it is will turn them right off. So instead, they got Barak Obama stacking up Cheerios and reeling off all the names of characters that have died in Game of Thrones.
Way more effective.
And being effective in our communications is what business is all about, amigo.
Are your messages read and understood? Could you do better? I reckon we all could.
Want a helping hand with your copywriting? I’ve got just the thing. My book Business For Superheroes has some great ideas that you should put into practice with your marketing to start getting better results. Here’s a couple of things I talk about:
- A new – and super simple – way to crawl inside your idea client’s head and rummage around (this is by far the most important part of any marketing)
- The six key emotions you might want to tap into – and how to use them in your copy (plus the one huge emotion that ties them all together)
Basically, if you take note and then take action you should get some great results.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS The other day I said I turned up at a networking event without any business cards (the horror!). What did I take instead, and hand out? My book, of course! The ultimate business card. Who are they gonna remember: the people with the business cards or the crazy woman with the book and the unconventional 40-second pitch? They’ll remember quite a few people, actually, because there were some really interesting people there. But the book makes it particularly easy to remember me…