The writing formula completed

Do you ever have to write product descriptions? For yourself or anyone else? Or, perhaps a better question would be: do you ever read them? 

Sad looking fox lying on sandstone pebbles

Want people to buy your products? Don’t bore them with your copy.

They’re really, really tough, right? Often, they end up sounding like bland, generic, sterile descriptions and they’re wanged up there just to fill space. Sometimes just copied and pasted from the manufacturer.

Well, it doesn’t have to be that way. In fact, it shouldn’t be that way. Product descriptions should get you salivating to buy the thing, otherwise they’re wasted words.


Go look at The J. Peterman company and you’ll find out how product descriptions should be written.

Then, if you haven’t already, grab a copy of my book Business For Superheroes, for a few more useful tips and helpful advice about copywriting.

It’s all solid, useable stuff you can put to work in your business right away.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS If you’ve already bought and read my book, I‘d really appreciate if you could help me out in return: leave me a review would you please? Thanks ever so, you’re a peach 🙂

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