Coulda woulda shoulda

I’ve been feeling restless over the past few days. Like we should be getting on with renovations in the house. Like I should be doing more behind the scenes on my business. 

Close-up photograph of a man's forehead with deep worry lines.

It’s easy to feel like you are drowning in “should be’s”. Give yourself an occasional break from worry.

Should be, should be, should be.

Toxic words, they are.

Damage to your psyche, they do.

(sorry, I went a bit Yoda then)

Regardless of whether or not you “should be” doing anything, framing it like that isn’t helpful.

As I’m realising.

Because if you’re not doing something you feel like you should be doing… why? What’s stopping you? This is important, because identifying the blockage will either help you overcome it, or help you see that actually you could be doing something else instead.

I was talking to a friend yesterday and telling him I was feeling frustrated because we’re not getting much done in the house. Then he pointed out it’s summer – and advised us to get on with the garden and enjoy it while we can.

There’ll be plenty of cold, miserable days coming up to spend inside, doing inside things.

And he’s right.

So give yourself a break if you’re battering yourself with “should be”s. Unless you’re using something as an excuse to not get started. In which case: JFDI!

If you’re struggling to get started, give my book a whirl. You can get the print copy here, or the Kindle version here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Barbara’s read it – here’s what she thinks:

“Question – How do you know when a book is a winner?

“Answer – when it keeps you awake till 2.30 am.. and then up at 6am the next morning because your brain is buzzing!

I bought this book when it first came out but never got past page fault…I didn’t know what I was supposed to be doing with my life… Last week I found my “thing” and picked the book up again. OMG !… as I was reading it..(late into the night) . I could really SEE how everything was going to fall into place, and how the systems Vicky explained would work for MY business Though I have heard some of the concepts before Vicky‘s unique way of explaining the techniques to grow your business was so clear ,simple and she’s funny and made it FUN. It’s a tried and tested step by step blueprint for anyone to follow and you know the advice works because it is from personal experience. It isn’t just telling you what to do- or not do… there are also exercises (Homework!) that truly helps you to identify your customer and to understand your customers needs .My copy now looks like it has been attacked by a herd of yellow moths (Sticky page markers) as there are so many great tips I need to go back to. Beginning a business alone can be scary, stressful and lonely; knowing that Vicky empathises really helps…plus… as I am on her e mailing list- I get a daily, friendly, motivational, supportive, kick up the backside! It feels like she is by my side- cheering me on and celebrating my steps to success. Uumming and ahhing about whether to buy the book? Take action JFDI – now ! :)”

So there you go. It might keep you up all night, apparently. (In a good way)

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