If you were paying attention yesterday, as several of my eagle-eyed readers were, you’ll have noticed that I buggered up the painted cow butts and the non-painted cow butts. Obviously it was the painted ones that didn’t get eaten by lions, and the non-painted ones that met a furry, toothy end.
I got a bunch of responses to that email – most of them pointing out my error, and one from James Daniel, a bloody brilliant copywriter whom I greatly admire, who said:
“Gotta tell you, this is one of the best subject lines I’ve read this year!!!”
Thanks James 🙂
I also got an email from the enterprising Brad:
“Hi Vicky, Thanks for the email, and all the others you write. It’s an enjoyable read as usual!
“Just wanted to point out a small error in the paragraph that begins “The researchers went to Botswana…”I think you have the number of painted and unpainted cows that were killed the wrong way round? Certainly looks that way to me, otherwise the ‘eyes’ certainly don’t have it this case!
“I’m a writer, editor and proofreader, by the way, if you’d like some help with these emails or anything else in the future.
“All the best, Brad”
He was worried I’d think he was gloating or something – of course, I’m not at all worried about that. It’s cool when I get emails, especially if I make a mistake. How else will I correct it?
Anyway, what impressed me was the fact Brad immediately leapt on the opportunity to offer his services. How many times do you spot an opportunity like that and pounce on it?
Despite the evidence from yesterday, I don’t actually need a proofreader (and on the odd occasion I do, Joe does a great job of casting his eye over my stuff) – but if I did? It’s Brad I’d call, because most people simply don’t bother making an effort to sell.
Or they don’t know how to.
Or they don’t know what to do.
Which is where I come in. Because if you’re reading this email, it must be because you’re looking for help and advice with your business, right? (Unless you simply enjoy reading about my silly life, in which case, as you were.)
Well, I get a lot of questions by email. And while I answer every email, I don’t necessarily answer every question. Sometimes because a few lines in an email won’t do the job.
Sound good? Need some ideas or pointers, or a kick up the arse?
Great. Grab a copy of my book here.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.