I was mooching on Facebook the other day, on a page dedicated to all things Warwick, when I came across a comment by a random chap:
“I wish I could move back to Warwick, lived there 90% of my life but have been priced out of it and it makes me angry”
Now, there could be all kinds of reasons for his being “priced out of it”, but here’s the thing: he’s not doing anything about it. He’s just being angry. And that, mon ami, is an utterly pointless waste of energy.
Instead, why not channel that anger into making it possible for him to move back to Warwick?
I don’t know this chap. I don’t know anything about him or his circumstances. But I do know this: we all have the power to change our own lives. Indeed, we’re the only ones who do.
We can either accept our lot and blame everything and everyone around us or…
We can do something about it.
I’ve spent a lot of money on a lead generation tactic over the past few months that hasn’t worked very well. Has it been wasted money? Well, I could see it that way, I suppose. I could get angry about it and blame all those awful potential customers out there who’ve ignored my amazing offer. Or I could blame my PPC guys. Or I could just sit there and be angry and carry on doing it anyway, hoping it’ll magically start working.
But I reckon it’s much more productive to accept it as a learning experience. I tried something and it didn’t work (get used to this in marketing, by the way – most stuff doesn’t work, at least not straight away). It was my fault: the offer wasn’t compelling enough, or people simply didn’t find it appealing, or whatever. Am I disappointed? Sure.
But it’s time to move onto something else. I’ve got a bazillion ideas, so it’s onto the next one. At some point, one of them will work like a charm and I’ll have found my sweet spot.
Until then, I’ll keep trying.
Unlike Mr Warwick, who’s going to carry on being pointlessly angry about his inability to move back to his favourite place until his time on this Earth runs out.
I hope he doesn’t, because whatever his circumstances he could change them. Nobody is truly powerless unless they choose to be. You can argue this with me until you’re blue in the face, and each time I’ll find you an example of someone who’s said, “Fuck that!” when presented with shitty choices. They’re not special. Not in the sense that they’re somehow magical.
They just chose to change things.
Anyway, I have an offer for you today. If you are keen to change things in your life and business, I’ve got a great starting point for you: my book, Business For Superheroes. It’s a complete, naked-truth guide to making your business work for you.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.