How to write a great guarantee (plus gratuitous womble pictures)

We were on the Tube on the way back from Wimbledon last weekend, when I saw this advert.  

Male hands writing in a notepad at a desk, with a laptop next to him.

Want a good example of how to write a great guarantee? Click here.

I’m always on the lookout for good (and terrible) ads I can share with you, so you can get ideas (and discover what to avoid). I like this one. It’s not perfect: the headline could do with some work, and the CTA is pretty weak, but the ad itself – the message, and the implication about the quality of the mattresses – is great.

And the guarantee? Brilliant. This is by far the best part of the ad, for me, because it’s completely risk-free for the buyer.

And almost risk-free for the seller, because I’d bet my Womble bling their refund rate is practically zero…

Anyway, I’m really writing today to say, if you want more advice on what makes marketing effective, and how to connect with your customers, you need a copy of Business For Superheroes. Grab a copy today. Read it and take action, you won’t regret it.

Have a happy Saturday!



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS The Wimbledon Common Half Marathon went really well. Despite the fact I’d only run a maximum of 9 miles in the past few weeks, I felt really good all the way round (after the first mile and a half, which is always, unfailingly, awful). I was hoping to do it in under 2 hours 15 minutes; I did it in 2 hours, 6 minutes, 32 seconds. Here’s my most excellent Womble bling.

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