Can Alice in Wonderland inspire you and your business?

What’s your favourite story?

I know, it’s a tricky question. It’s like being asked what’s my favourite song, or book, or film; it depends on my mood. 

Pen and ink drawing of Alice in Wonderland playing croquet with a flamingo

Stories are the most powerful way to draw people into your marketing.

But I think the story that’s endured over the years, the one I can go back to again and again, is Alice in Wonderland. I love watching reimaginings of the original story on film. Or listening to them in song. Or creating a new narrative of my own to a series of paintings.

The formats may change, but the essence of the story remains, and I love it.

Which is why, when my pole teacher Annie shared a pole-dancing video on Facebook, I loved it instantly.

And I wanted to share it with you because it is perfect. When you tell stories in your marketing – and I hope you are because doing so will draw people in and build relationships – you don’t have to use words on a page.

You don’t have to use film, or podcasts, or anything else.

You can use anything you like to tell your story.

Just like this astonishingly talented dancer has given her own interpretation of Alice’s story. You can watch it here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS One of my favourite activities is coming up with ideas to help people grow their business. It’s probably my favourite part of running the Small Business Superheroes Inner Circle. Which is my I wrote my book, Business For Superheroes. You can – and should – buy yourself a copy here.

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