Have you noticed, the more connections we make online, the less connected we are to each other?
Have you noticed that?
It’s a funny thing, but technology – wonderful technology, which I love – has brought the world together and made it a smaller place… and all the time we’re drifting further apart.
I’ve got a theory about why this is. I think it’s because the online world acts like a giant echo chamber, reflecting back larger and louder echoes of all the stuff you see and hear. The media bombards you with this idea that we’re all in danger. That The Terrists are going to kill us all. That the world is full of awfulness and evil. That we’re stupid, and petty, and mean.
Magazines and advertising fills our worlds with images of the perfect life, body, family, home… none of which is attainable or even desirable if we give it some real, deep thought.
Social media is filled with the same memes and quotes, bouncing from feed to feed, from person to person, enabling everyone to have an opinion that’s not backed up by any critical thinking at all. Or, in many cases, any thinking at all.
Because we’re all so busy and stressed and self-conscious and tired and jaded and fed up and excitable and distracted and worried and did I mention busy?
When did you last take a moment to unplug?
Well, I’m unplugging right now. Because as of this morning, Joe and I are off camping to Anglesey for a few days. I’m going to think. And consider. And read. And plot how to fill the event I’m putting on in November (tease, tease! It’s gonna be special).
So in the meantime, I’d like to leave you with this: the ultimate wireless chair and 3D printer.
Thanks to my Inner Circle Superhero Mike for sending me this video. Entrepreneurs go back to basics and keep it simple. It’s a spoof, for sure… but it’s also a pointed comment on our uber-connected modern world.
Unplug. Sit and think and marvel at this world of ours.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS This whole going back to basics thing is becoming more and more important to me. It’s becoming more and more important to a lot of people, I believe. The same people who, like me, are sick and tired of seeing big-mouths “crushing it” on the internet and who, instead, crave real human connection. You don’t have to follow the herd with their “me too” online sales funnels and icky pitches. You can do your own thing. Even if you’re not quite sure where to start, my book Business For Superheroes can help…