Successful business owners are ducks

Send help. I appear to be buried under a metric fuckton of marketing and sales BS.

“Blueprints” here, and “proven formulae” (damn right I’m using the nerdy plural) there, and “hack” this, that, and the other. 

Mallard duck swimming in a body of water

Business owners are like ducks – their outward appearance may seem calm but underneath they are paddling madly.

And do you know why all this poo proliferates like mushrooms on the tree stump in my garden? Because we are all looking for the easy way out. We all want that elusive magic bullet, the thing that’ll just magically “manifest” (and don’t even get me started on that turnip-food) money in your bank account.

Even me.

Yep: occasionally, you’ll catch me wistfully staring off into space like Professor Brian Cox with boobs and less impressive hair, thinking something along the lines of, “I could have a go at running this giraffe combing business, it’s a niche, it could make me millions without any effort…”

Then I give myself a slap and remind myself of two things: first, I’m not fussed about making millions for the sake of making millions. (Don’t get me wrong, I won’t turn it down if it’s offered.) Second, this magic bullet is a myth.

You know how I’m always talking about not comparing yourself to others? Well, that’s partly where this desire for the easy way comes from, I reckon. We see super-successful business owners, internet marketers, online entrepreneurs, and we think, “Well, I’d like some of that. It’s so easy for them.”

But there’s the thing. That effortlessly successful business owner you admire is a duck.

On the surface, they’re all calm and chilling and relaxing in posh hotels and living the life of Riley, but underneath their little legs are going like the clappers… and if you could look back at the wake they leave in the water, you’d see it trails back for miles and miles and years and years, and they’ve been working like the clappers for a very long time.

Only you don’t see that. You only see the now, the results.

And I can promise you they didn’t “hack” anything.

Because you can’t hack the things that matter.

Which is why I wrote my book, Business For Supereroes.. It’s a complete guide, warts and all, to how I’ve grown my business from scraping along the bottom trying to escape the pondlife to six figures and beyond in just six months.

It’s not a hack.

It’s not a “blueprint” or a “formula”. It’s another – creative and slightly off-kilter – perspective on what you’re stuck on right now.

Buy my book here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I’m deadly serious about not being able to hack the things that matter, you know. Yeah, there are funnels and procedures and all the rest of it, and they can work very well… but you have to discover what works for you and that takes time, effort, and investment. And people who aren’t willing to put all that into themselves and their businesses won’t last long.

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