You know what? The older I get, the more I realise it’s the simple things, the small stuff, that brings joy to my life.
I’ve been struggling recently to get out of bed as early as I’d like. Today was no different… but today, it was a cool, crisp, sunny, beautiful morning. The garden was a little misty and dew was lying on the grass.
So rather than come straight to my MacBook and write this email, I made myself a cup of tea and went out to sit in the garden. Within about 30 seconds, I was surrounded by the chickens and Noodle had come to sit on my knee. All I could hear was birds, the donkey next door, and the bockling from the three chickenwitches.
Squirrels ran over the lawn.
The world was peaceful. It was, I think, the perfect way to start a week and already I feel better about the miniature mountain of stuff I have to do. Instead of being slightly stressed about it, I’m reframing it as a pleasure. Because, after all, this is what I enjoy.
Oh, and another little pleasure: when I came back indoors, the postie knocked at the door and handed me a parcel.
Inside was this.
A marketing ploy from one of the giants of the retail and marketing world: Unilever. But you know what? I don’t care. I love my personalised Monkey Tea mug. When I’m not doing tea properly, Monkey Tea is my tea of choice. And PG has just ensured I’ll never forget who they are.
It cost them a couple of quid, and it cost me nothing.
When’s the last time you did something like this for your customers? And if mugs aren’t your thing, I can think of a bazillion other things you could do to build trust and loyalty – and that are great fun to do.
If you can’t think of anything, don’t spend time stuck for ideas. Grab a copy of my book instead 🙂
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.