Depending on where you stumbled across me and my daily ramblings, you might have read my 49 Ideas email series. In it, one of the first questions I ask is:
“What are your top three marketing problems? Where are you struggling?”
A bit hokey and clichéd? Yeah, maybe. But I don’t care, because it gets you thinking about challenges instead of trying to ignore them, like the monster under your childhood bed. And it helps me put together stuff you’ll find useful.
The interesting thing is, most of the answers I get are a variation on a very few themes. Occasionally I get something completely different, but it’s reassuring to realise you’re not alone.
Take Cathy; she joined my 49 Ideas a few days ago and sent me her top 3 marketing challenges.
- Writing new website
- Winning clients online from scratch
- Aiming for quality not quantity clients
The best piece of advice I can give you to get you started on challenge numero uno is this: make sure each webpage has an MWA – a Most Wanted Action. What’s the most valuable thing a visitor can do when they’ve landed on any given page? Then write it with that end in mind. Always keeping the visitor’s problem and pain first and foremost, of course.
Number 3 is an excellent answer, and we should all be doing the same. What’s the use of 1,000 inappropriate leads, when you could be going after that top 100 who are perfect for you?
As for number 2… that’s getting more and more difficult, I think. So here’s a thought: why not go offline as well? Don’t abandon online altogether and certainly don’t stop doing something that’s working for you… but why stick with online? Everybody’s online. Hardly anybody is offline.
Because it’s more work. Because you have to be a bit braver.
But trust me when I tell you it’s worth it.
And if you’re not sure where to start? Borrow My Brain. I’ll help you come up with an offline campaign fast. In just 30 minutes, on Skype, to be precise. There are just 2 slots left at my introductory launch price – the third was snapped up yesterday by one of my new Inner Circle Superheroes. Book in here.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.