From a very soggy parkrun…

Sometimes people are just lovely, aren’t they?

Black background with two champagne flutes and a bottle pouring champagne into one.

Make people feel valued, special, and important, they’ll really appreciate you for it.

The other morning, we turned up at our local parkrun with my niece, who is 10 and had never done a parkrun people, only to find it was cancelled. Apparently the Forestry Commission had advised organisations to cancel activities in the woods because high winds were forecast.

The chap in charge of Ludlow parkrun not only knew my name (he remembered me running in my elephant suit a few weeks ago), he was careful to remember my niece’s name, and Joe’s name.

Then, when we (and a few others who turned up) decided to run anyway, he hung around to clap and cheer and generally be splendid.

Which was just lovely, because frankly it was pissing down. The place is beautiful in any weather – it’s Mortimer Forest – but still. That’s dedication.

And remembering our names? Priceless.

If you can make people feel valued, special, and important, you’ll make a friend (or a customer) for life. It really is as simple as that.

It’s something all small business owners need to work on. It gets you more qualified customers, plus they appreciate you for what you do for them.

Need some help tracking down and winning over those customers? My book, Business For Superheroes, can help. Grab yourself a copy here and get learning.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Joe, Ella, and I took a very soggy parkrun selfie

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