It all started about three years ago.
I’d been running my business for about a year, and I’d been doing alright thank you very much.
I was making more money than I had been before and I was enjoying myself. I was lucky enough to get a lot of referrals, so I didn’t have to go looking for work.
In fact, I’m ashamed to say that I did the bare minimum to find new clients.
Of course, that couldn’t last.
The work gradually dried up, like a forgotten apple in a dusty fruit bowl.
One night, at around 3am, a chill crept over me. I woke with a start in a cold sweat, as fear trickled over my skin and wormed its way into my mind.
I had only a few clients left, and although I was working long hours to cater to them, most of them were not the kind of clients I wanted. I was not earning the money I needed to.
And my half-hearted floundering – all I’d had time for – hadn’t done anything to bring in any more cash.
Something had to change.
I needed to find more time in each day.
So I fired all but one of my old clients.
The thought still sends a shiver down my spine. You’re probably thinking I was mad. I had little money coming in and none on the horizon – yet I fired my few remaining clients?
And boy has it paid off.
You see, I still didn’t really know where to start to attract the kind of clients I wanted.
So I got help. I’d been studying everything I could get my hands on for a while, but just studying is only of limited help… what I needed was action.
Up until now, I’d been paralysed by fear. Fear of buggering everything up. Fear of doing something wrong. Fear of being found out.
I was a perfectionist. So I got nothing done.
And getting things done was vital.
I joined a mentoring group. And I joined an online mentoring group. Both of them have been lifesavers. Or at least business savers.
They helped me to find clarity and focus. Realise – really realise – why I’m running my business and where I want to take it.
I deliberately put clients on the back burner for a while and concentrated on building my business in the way I wanted to.
Since then, the perfect clients have found their way to me – and my income has increased by about 7,500%.
No, that’s not a typo – far from scraping and panicking my way to the end of each month, I’m now making plans. I’m by no means rich, but I’m not struggling anymore. I’m paying off the credit card rather than piling more money into it.
And there is no way I could have done this without the support of people who have been there and done that. Without the support of others who were in a similar boat. Without focus and clarity.
That’s the reason I wrote my book, Business For Superheroes. As a guide to fellow small business owners who are going through what I have already been through – and come out the other side! Grab yourself a copy, here.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.