Every now and then someone asks me what they can do to grow their business, that won’t cost them anything.
Hell, there are people reading this blog post who go through their lives wanting something for nothing – there are a lot of people out there like that. They want something; they feel entitled to it; yet they’re not willing to do anything to get it. They expect it to land in their laps.
I don’t know where people get this attitude from, because it’s my experience that you don’t get anything worth having without working for it or paying for it or both.
One of the most annoying sayings in the world is this:
“Good things come to those who wait!”
No. No they don’t.
Good things come to those who fucking work for it. You can sit around waiting for something amazing to come along all you like, and something amazing might come along; but if all you do is sit there and wait, fuck all will happen.
Back to those people who ask me what they can do to grow their business, for free.
This is what I say to them; I can’t remember where I first read it, but I just nodded. Because it’s true.
“If you don’t want to invest in yourself or your business, get a job.”
Growing a successful business requires an investment of time and money.
I worked out how much it’s cost me to get where I am (and I’m still not where I want to be). Countless hours. Long, long days and weeks. Weekend working. Effort, really hard work, not just on projects for my clients, but hard work to learn more about running a business as well as getting better at copywriting.
And money. Jeez, just on the two mentoring groups and the training courses I’ve done, I’ve spent a minimum of £13,700 in the last year or two. That’s not including advertising, or lead generation equipment, or other stuff. That’s a very conservative estimate.
And it was worth every penny. Every single penny. Even the stuff that didn’t work straight away.
Because now my business is running the way I want it to (almost). I’m enjoying myself. I’m not working every weekend, or late into the evening (unless I choose to). I’m seeing more of my husband and my family.
And this year, for the first time, we’ll be going on holiday for two weeks and (apart from my daily emails which I enjoy writing) I won’t be working at all.
If you haven’t bought my book yet, go here and get your copy. Because in it, I share what I’ve done over the last year to build this little business of mine. It’s a good read, according to the feedback I’ve had so far.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Even my mum is enjoying it, and she has no interest in marketing or business. And she didn’t seem to mind the odd swear words. Get your copy here.
PPS If you haven’t got my book and you’ve no intention of getting it, I have to ask: what are you doing here? I can only imagine you’re one of those people who wants something for nothing. Perhaps you’re not; but if you’re not even willing to invest a few quid in a book that can be your blueprint, I can’t help you.