Familiarity and comfort will kill your business

If you were in trouble, life-or-death trouble, what would you do? Anything to save your life, no matter how drastic it may seem?

Or would you wait in comfort for the inevitable? Would you stick with the familiarity of the cockpit, or risk the parachute?

Sunset, couple paragliding over water.

Risk the parachute and do the scary thing, don’t go down with your business.

If your business was in trouble, would you keep doing what you’ve always done, desperately hoping that this time it’ll be different? Or would you step up, fling off the comfort blankets, and try something new?

A few years ago, my business was in trouble. I was working 18-hour days, six or seven days a week, and things weren’t getting any better. I’d taken on more and more work to make more and more (petty) cash but all I was doing was wearing myself out and racking up the credit card bills.

Which sucked, as you can imagine.

I was a decent copywriter, fun to work with, and worked bloody hard, yet I was – to all intents and purposes – failing. Miserably. WTAF?

So I took drastic action.

I started looking for a couple of mentors who could show me how to really build a business because what I was doing – what most other freelancers were doing – obviously wasn’t working. Confidence was a big part of it.

Someone to give me permission to be awesome. To point out that being me was enough.

Of course, you don’t need someone to give you permission or to point that out, but sometimes it helps.

So, I give you permission. I give you permission to be yourself in everything you do. To take a risk. To stop doing what you’ve always done and start running your business in a way that’ll give you freedom and help you enjoy it again.

I hear too many people, friends and acquaintances, bemoan their jobs, their lives… and yet none of them does a thing about it. They just complain. Some of them make plans. But none of them does anything. So nothing changes. I think that’s sad.

Don’t be that person.

If you want change, you need to make it happen. And to do that, you need to step away from the familiar and do something exciting.

Earl Nightingale once said, and it’s true: “Many a pilot has gone down with his plane preferring the familiarity of the cockpit to the unknown of the parachute”.

When it came down to it, even though the pilots know they’ll die when the plane crashes, it’s still too terrifying to jump out of it with a parachute.

I don’t for a second think that your business situation is that dire. Probably you’re just frustrated with struggling along, wishing you had more time and energy to spend on the things you enjoy, and wondering what happened to your initial enthusiasm…

Well, I’d like to offer you a parachute.

You can get a copy of Business For Superheroes here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Have a great weekend! And, if you’re working this weekend and you’d rather not be, you definitely need a copy of my book. I only work weekends now when I actually want to. Gone for good are the days when I had to, to get everything done.

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