Never forget who you are, bastard.

Peter Dinklage as Tyrion Lannister is by far the best thing about Game of Thrones. Him and Arya Stark.  

Medieval metal helmets lying on grass.

Build your brand around your personality and wear it like armour.

Yesterday, an email popped into my inbox from my mate Terry, and he was quoting Tyrion:

“Let me give you some advice bastard. Never forget what you are. The rest of the world will not. Wear it like armour, and it can never be used to hurt you.”

He was talking to Jon Snow, who’s an actual bastard. As in, literally. Born out of wedlock. And in that time and place, being a bastard was a bit of a problem. For one thing, people never let you forget it. For another, you were never really a true part of the family (except for Arya – she adores him).

Anyway: Tyrion was dead on. We’ve seen it throughout history and culture: black rappers have adopted the “n” word to wear as armour. Gay men adopted the word “queer” and made it all their own. It takes some of the sting out of it and it’s a big “fuck you” to those who’d use such language as a weapon to wound.

My advice to you? Do the same with who you are. Build your brand around your personality and make your business your own. Wear it like armour, and criticism will bounce off. Oh, the odd sling or arrow will sneak through; no defences are perfect. But you’ll feel much more robust if you own who you are and what you do.

And you’ll sell more too, more often, and to customers and clients who are a better match for you.

There’s something coming in November that’ll help you do exactly this, so keep your eyes peeled…

But in the meantime, if you’re struggling to articulate who you are and what you do and why and how, you can Borrow My Brain.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I’ve read all the Game of Thrones books, but only seen the first couple of series. I think the TV show is pretty different from the books, so might be time to dive into that again. If only for the opening credits, which are bloody brilliant.

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