Why standing out is SO important

The other week, I got an email from Annette, who runs a charity I support: the British Hen Welfare Trust. They rescue and rehome ex-battery (and ex-not-battery) chickens.

Row of unlit lightbulbs. One in middle alight.

If you want to be noticed then you must stand out from the rest.

Here’s what she said:

“Dear Vicky

Hopefully you have now received your mite powder and poultry shield and put it to good use.  I hope your girls are well and mite free?

I must confess to having kept your email in my inbox as it stood out.  I have now read it properly and I must say you certainly have some great ideas.  It would be wonderful if you were ever able to help us in any way as our supporters really do make such a difference to what we do.

I told her I’d send her a copy of my book. Then, when I suggested she joined my 49 Ideas, she replied with:

“I signed up yesterday as I was so impressed!”

Now, I do a little pro bono work when I can, if it’s a good fit, so we’ll see what develops. But that’s not why I’m telling you this. I’m telling you because there’s a key idea up there you need to etch into your brain and use all the bloody time in your business.

It’s this:

I must confess to having kept your email in my inbox as it stood out.

If you want to be noticed, then attract great people to your business, then keep them and help them and build strong relationships, you must stand out from the rest. This isn’t about being different for the sake of being different; I’m not talking about being obnoxiously fake or falsely silly or any of that bobbins.

Standing out is actually very simple.

All it takes is the courage to really be you and the skills to know how much you to be, when, and where. And how to articulate it all. You might be thinking that doesn’t sound simple at all. But once you truly understand who you are, why you’re doing what you do, where you want to go with it, and who you’re doing it for, it all gets much easier.


This is something 99% of business owners will never nail because they’re simply not shown how or they don’t realise it’s an option.

It is an option. In fact, more than an option, it’s vital if you want to reach the kinds of people you can really help and grow your business (if that’s what you want to do).

Need some help with your USP? Or just in need of some general business pointers, or a kick up the arse? Borrow My Brain.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

0 comments… add one

Leave a Comment