Old-fashioned, expensive, and irrelevant

I’ve noticed something recently: it’s getting tougher and tougher to generate leads online. To sell online. To be online, really, and stand out – because there are so many people doing the same things. 

Close-up shot of a red postbox, collection on Monday

Direct mail is a great addition to your marketing campaigns. Don’t forget about it.

Plus, Google and Facebook and LinkedIn are making it more and more tricky to advertise effectively – which is their prerogative, of course. Their businesses, their rules.

But it does beg the question: what to do about it?

Well, you could go offline…

Old-school direct mail.

Stuff that’s worked for 100+ years, and will continue to work for as long as we have a postal service.

Think it’s old-fashioned?



Think again. One integrated direct mail campaign I ran with a client brought in £500,000 of new business in the first couple of weeks of the campaign.

My own offline direct mail brings me a steady stream of buyers, coupled with the online stuff I do.

And if you’d like to do something similar in your own business, but don’t know where to start, you’re in luck –you can Borrow My Brain.


Ask me anything about marketing and running a business. Anything at all – including direct mail. We’ll spend 30 minutes talking through your challenge and I’ll give you the (helpful) kick up the arse you need to regain your momentum.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Yes, this is a bit of a blatant sales pitch. But even if you don’t Borrow My Brain, will you at least consider running a direct mail campaign? Research from a 2012 DMA response rates study show an average of 44% of people who receive a piece of direct mail will visit a web page as a result – and 4% of those will respond. That’s 30 times the number who’ll respond to email.

And if you mix a direct mail campaign with other marketing gubbins, you’ll improve your results by an average of 24%. So it’s got to be worth a try.


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