How many times do you hear people say they’re bored? I’m always utterly astonished that anyone could ever be bored. At least, anyone in the free, well-off Western world, where we have access to all the knowledge and information about anything that we could possibly want.
There is fascination to be found everywhere, in everything. If there’s a book around, that’s a boredom killer.
Go and look at nature; that’s a boredom killer.
Strike up a conversation with a stranger; that’s another boredom killer.
Write something. Listen to music. Exercise.
You get the picture. Which is why other people’s privileged boredom baffles me.
All this is apropos nothing, really, other than I overheard someone saying they were bored the other day and it got me thinking about learning new stuff. Because I’m kind of addicted to learning new stuff.
When I had a J.O.B. I was doing a physics degree with the Open University simply because physics fascinates me. The first course I did was a broad introduction to science and it was awesome. They had us doing experiments (how many mould spores do I have in my kitchen? I’m not telling you!).
I learned about different types of rocks, and studied their composition with the rock samples they sent me.
I discovered why we know the recent dramatic climate change is anthropogenic, despite what the conspiracy theorists and anti-scientific-ignoramuses blabber about (by looking closely at data, and patterns, and facts).
Now? I’m doing a cartooning course with Psychotactics. I’m learning to create my own cartoons, which is so much fun.
And all of it – all of it – is completely relevant to running my business and living my life. Understanding the world I live in isn’t just important to me because I think we should have some understanding; it’s also important because it’s endlessly fascinating. Why would you need magic and myths for anything other than storytelling when the real world is so much more magical and interesting?
But I do know learning stuff gives you a different perspective on everything you do. It allows you to approach a challenge from a different angle, with knowledge that might give you an insight you may otherwise not have.
Which is why I set up Borrow My Brain. I have tons of ideas. Tons of them. So many they leak out of my head and manifest in half-finished projects all over the place (drives Joe nuts). And everyone I speak to – clients, Inner Circle Members, friends, those who’ve borrowed my brain – have all told me I’ve come up with stuff they never would have on their own.
I’m not special; I’m just not them. Sometimes you’re too close to see the opportunities – but if you Borrow My Brain, I might be able to find them for you.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS I’m in the lucky and privileged position of being able to afford to do university courses and other courses for fun, but lack of funds is no excuse. Libraries are free. Access to the internet is free in libraries, with thousands and thousands of free courses and articles and books. Anyone in our part of the world – and beyond – can learn anything they want, whenever they want.
PPS Speaking of learning stuff — I learned a great word the other day, which sparked a whole separate line of fascination. I’ll share tomorrow 🙂