I have a confession to make.
Not a big one, but a confession nonetheless. You see, I reckon your goal on most of your webpages should be to capture people’s information. Definitely their first name and email address, but if possible their physical address and phone number too.
I always advise people to ask often, because mostly readers don’t pay attention.
But perhaps I wasn’t specific enough.
Then, the other day, I saw this site – and it made me chortle.
It’s somebody’s (obviously massively exaggerated) example of what many people’s lead generation pages feel like. Desperate grabs for the email address at every single opportunity (and at weird, awkward moments, too).
Obnoxious pop-ups. Yes, I know they work, and yes, I know they can improve conversions… but they make me feel icky. They piss me off. So I don’t do the stuff that makes me not feel like me, just because it’ll kidnap one more unsuspecting subscriber.
So, ask for people’s details… but don’t make it so obvious. Don’t be desperate. Don’t be that toddler clinging to the grownup’s legs as they try to get away.
The people who like the look of you, who like what you’re saying and want to hear more, they’ll stick around and happily give you their email address.
If you have to resort to the kind of tactics that look like that green page, they’re not the right ones for you anyway. Or you’re not convincing anyone.
There are other things you can do to encourage people to give you their email addresses.
Want to know more? Feeling lost in your business and struggling to find your audience? That’s precisely why I wrote my book, Business For Superheroes. I’ve been through all of that worry and stress, and now I want to help you avoid the same pitfalls! You can – and should – grab yourself a copy here.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Don’t just take my word for it. Here’s what Assumpta had to say:
I have read dozens of motivational books over the years but this one is different. It just tells you what works and what doesn’t, bits of it made me smile and other bits made me laugh out loud. I never write reviews but this book was worth the effort:)