You’re not a tree. If you don’t like where you are, move!
I can’t even remember where I first saw that, but I loved it. Because one of my pet peeves is people whining about shit they could change, but then not changing it.
And you wouldn’t believe the excuses you get when you suggest that perhaps they could do something about it…
I get that some stuff is totally out of our control. That’s not the stuff I’m talking about. The stuff I’m talking about is things like hating their jobs. Hating where they live. Wanting to take some time away from the business, but feeling like they can’t. Losing weight. Eating more healthily (I don’t have time? Really? Nonsense). Learning to do something new. Struggling along with crap clients. Or not enough clients.
Most of the time the excuse is, “I don’t have time.” That’s a particular carrot-grater, because we all make time for the stuff that’s important to us. Like faffing on Facebook or watching the latest depressing shite reality TV. (My biggest tip? Unplug the fucking TV if you think you don’t have time to do stuff!)
Other times, it’s, “I don’t know how to do that.” Another problem easily fixed: learn how. Ask someone. Buy a book. Join a mentoring group (I know of a good one 😉 ).
Or, “I don’t have enough talent.” Nonsense. There’s no such thing as “talent” in the sense most people mean it. Talent is grown and developed, not born. Learn how, then practise.
Going back to the first excuse – no time – here’s something that made me simultaneously laugh and roll my eyes. I’m in a bunch of groups on Facebook and in one group the same problems come up time and again. Recently a chap mentioned he’d lost a retainer – a hefty one for him – and was now worrying. Fair enough. So I asked what he was going to do about it.
“Tweeting and emailing, I guess,” he said.
“How about you make a list of 100 companies you’d like to work with, and write them a letter. Then another, and another, until they agree to meet you and you get the work?” I suggested.
“I honestly don’t think I’d have time to do that. Maybe 10,” came the reply.
Seriously? There’s no hope. On the one hand, people are panicking about no clients. On the other, they won’t do the simple stuff they could easily to do win them.
I may sound harsh – and probably I do – but that’s tough. Because although it is difficult running a business, I’m not arguing that – it’s not that difficult and there is simple stuff that will make it easier.
One of those stuffs is how to communicateto the people you really want to work with, and get them to come to you willingly, like a chicken who spots someone with leftover spaghetti.
Actually, perhaps slightly less velociraptory than that.
But you get the idea.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS The chickens went on their own holidays while we’re here in Kalymnos (yep – we’re in Kalymnos again! Hurrah!) and capturing them for transport was an epic and stressful adventure. Until I found an easier way. Pffft. If you’re looking for an easier way in your business, learn from someone who has already been there and done it. You can – and should – grab a copy of my book, Business For Superheroes here.