Advert, or mini-movie?

Something a bit different today…

Photo of differently coloured crystal perfume bottles

An interesting use of storytelling to sell perfume.

I’ll just leave this perfume advert here.

It’s directed by Spike Jonze, which explains why it reminds me strongly of the Weapon of Choice video starring Christopher Walken.

Have a watch, because it’s an interesting example of the way brand advertising is changing – this is not so much an advert as a mini-movie. Storytelling in longer form.

And it’s totally different from any other perfume ad out there.

It’s all about what makes you unique, you see…

Need some help with your business? Want to learn about storytelling and marketing?

You’re in luck, I’ve written a whole book on the subject! You can – and should – get yourself a copy here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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