Guess what made Sprite come out of my nose?

You know how I’m always going on about your USP (unique selling point) and how important it is that you have one? And that you market it?

Black and white photo of umbrellas flying in the air. one yellow umbrella in the middle

You need to know what makes you stand out so you can use it to market to the right people.

Well, here’s a USP that made me laugh so much Sprite came out of nose.

Behold Simone Giertz’s shitty robots 😀 Specifically, the hand clapping machine…

If you like nerdy stuff, and laughing, I strongly recommend you subscribe to her YouTube channel.

Anyway, my point is: she’s a YouTube sensation and it’s not because she’s the absolute best at what she does, it’s because she’s funny and human and her USP (at the moment) is that she builds shitty robots that don’t really do what they’re supposed to do.

That’s her thing.

What’s yours?

You need to know what makes you different, to know how to attract the right clients to your business.

Feeling stuck? Not sure how to proceed. Don’t worry, you can always Borrow My Brain.

Ask me anything about marketing and running a business. Anything at all. We’ll spend 30 minutes talking through your challenge and come up with a bunch of ideas and actions you can take to solve it. Good eh? Get it, here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

0 comments… add one

Leave a Comment