I did something terrifying the other day…

I had all sorts of weird dreams the other night. Slept dreadfully, in fact, because something was happening the next day that I was somewhat apprehensive about.

I was off to have a photoshoot. 

Soon you're going to start seeing the real face behind the avatar! I'm having a photo-shoot this weekend...

Soon you’re going to start seeing the real face behind the avatar! I’m having a photoshoot this weekend…

Images I can use on my website, in my marketing materials, that kind of thing.

And I was apprehensive because I hate photographs of myself. Whenever somebody points a camera at me, I put on what Joe calls my “photograph face”. I do this because I loathe photographs of myself and I panic every time somebody points a camera at me in earnest.

I don’t mind candid snaps; in fact, I like those, because it’s an opportunity to pull a silly face – because then I end up with a photograph of me with a silly face that I meant to pull.

Otherwise, though? I tend to look like a demented 1950s housewife dosed up on amphetamines. It’s not a good look.

I was also nervous about this photoshoot because I’ve had “business” photos taken before and, predictably, hated them. Not the photographer’s fault, necessarily. He did what I asked: “professional” photos of me in boring clothes looking like every other business person having photos taken.

Doesn’t sound like me, does it?

It’s not. So I looked awkward, uncomfortable, and boring.

Which means you’ve probably never seen any of those photos I paid a few hundred quid for.

Instead, I use the frankly brilliant illustration of my superhero self that my friend and Inner Circle Member Julia King created for me.

But I’m writing more articles for more places now, and they always ask for my face. They won’t accept my illustration. (Meanies.)

So I got my hair done. Then I went off to meet my photographer and the make-up artist he’s bringing. And we headed off to one of my favourite places to take some epic photos of me doing one of the things I love doing best. After that, we c ame back to The Dingle and took some photographs here, outside, in my absolute favourite place. We tr used toget the chickens and the cats involved, too.

They are not going to be your usual corporate photographs. They’re going to be very me.

I have just realised, though, that I don’t have a stitch to wear… other than jeans and leggings. This is going to be fun…



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I have a very good reason for doing this: to stand out as me. My old photos blend into the background of sameness, with a whole bunch of other copywriters and business owners out there. They had none of my personality. Nothing that said, “Hey, this is me. I’m unique. You won’t get my service, abilities, or fun anywhere else.”

There’s obviously more to it than photographs, but it’s a good start.

Talking of good starts, have you got a copy of my book, Business For Superheroes, yet? If not, you can – and should – grab a copy here. 

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