Not so terrifying after all…

Well, I did it! Last week, I spent the day with a wonderful makeup artist and photographer, and we did a photoshoot.

Woman in a grey cardigan holding a large, black camera. Outside.

Want to show your customers who you really are? Invest in some great photographs of yourself.

I was so nervous to start with, and it didn’t help that I forgot to pick up the key to the pole studio, so I had to rush home after getting my hair done, and pick it up.


I enjoyed it! It was really good fun.

I had so many replies to Saturday’s blog post from so many lovely people sending me encouraging comments – so thank you. It also made me realise: this is a really common problem, and not just among women.

Most of us really don’t like having our photographs taken for “official” reasons; some of us genuinely hate it.

I learned a lot from last week, though: thing number one being, who your photographer is is really important. It’s not just about pointing the camera and then working on the photographs afterwards. It’s all about making people feel comfortable, finding out all about who they are, so they can bring that out in the photographs. Otherwise, there will never be good photographs to work with.

This is relevant to your business, too: you have to make people feel comfortable with you if you want them to buy from you. They have to trust you. Good photographs can help a lot.

It got me thinking and although it’s too late for me to do it this year for November’s workshop, I’m going to bring John in next year when I run it again. He’s going to do a session on how to get the best possible photos you can, and how to make them really you.

This year, though, he’s going to give me some stuff to put in the goody bags to help you like photographs of yourself more. Useful in or out of your business, especially if you have a “photo face” like mine…

I will be doing a session on photography and visual branding gubbins though, because it all fits into finding your USP, and really bringing out who you are and why people should choose you.

Want some help narrowing down your USP, as well as your ideal customer? My book, Business For Superheroes can help. You can – and should – get hold of a copy here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS As soon as I have the photos, you’ll start seeing them everywhere. But I’ll post a link to my favourite in a blog post for you. I think it might involve gin…

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